5 ideas for getting your Facebook updates noticed

5 ideas for getting your Facebook updates noticed

It’s a known fact that updates that get more likes and other interactions (aka “engagement”) get seen by more people. Facebook designed it that way to make sure the news feeds of people stay as interesting to them as possible. Simple logic: content that gets more likes is deemed more exciting.

There is some serious geek magic at play here, and the magic is called “EdgeRank”. Perhaps you have read our free guide on SEO, and heard the term “PageRank” before? PageRank is a “link analysis algorithm” designed by the clever-clogs at Google with the aim to figure out which pages on the web are the most relevant for certain search queries.

EdgeRank is a similar algorithm, but instead of looking at links between pages it looks at:

  • Popularity - how many clicks, links, and other actions your status update gets.
  • Relevance - how popular has previous posts of yours has been.
  • Recency - when was the update posted, how old is it.

Based on this Facebook decides if your update should be shown in the news feeds of people in your network, or not. This may be a bit of a simplification, but on the whole, that’s how Facebook determines which updates are most interesting to show to people in order to drive their addiction to their news feed.

If you feel your updates don't get noticed enough, your EdgeRank may be too low, which begs the question how to improve it?

For some inspirational examples from restaurants proven to get high levels of engagement, head on over to the Ignite Hospitality blog!

(Thanks to Hicham Souilmi for posting the photo of the Facebook lecture, and to Cambodia4kids.org for posting the photo of the Facebook update clock under Creative Commons!)


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