Inbound marketing helps to increase online reservations

Inbound marketing helps to increase online reservations

As a restaurant owner, you will have undoubtedly considered what and how much marketing you need to do to help drive sales. Inbound Marketing – a strategy we implement here at Ignite – is these days a very common and comparatively cheap way s to increase your share of online reservations.

What is Inbound Marketing?

Inbound Marketing (IM), or Content Marketing, is the idea of advertising your restaurant through digital channels, like Google (SEO), Social Media networks, email to your existing customers, creative blog posts and photos and other forms of content marketing. Using cleverly designed content you can earn customers’ attention in a way that doesn't intrude on what they are doing. It’s not considered an annoyance or disruption in their day-to-day activity - hence why it works!

At the heart of IM for restaurants is the belief that you always want to drive customers to your website. By doing this, you can hope to turn your website visitors into bookings, and then, your bookings into revenue.

Read more about inbound marketing for restaurants and how it can help boost your online reservations on the Ignite Hospitality blog!


Free Introductory guides to Internet Marketing for Restaurants

Sign up to our introductory course and receive 5 FREE lessons that will provide you with a good understanding of restaurant internet marketing. Each lesson is delivered by email over the course of five days, covering the following topics:

  • Convert web visitors to bookings with the Perfect Restaurant Website
  • Ensure customers can find your restaurant online with Search Engine Optimisation (SEO)
  • Get to grips with Internet Advertising to drive profitable traffic (PPC & CPM)
  • Make the most of Social Media Marketing to build customer relationships (Twitter & Facebook)
  • Maximise your return on marketing investment with Email Marketing

Yes! Yes please send me my 5 FREE GUIDES!

We'll take good care of your email address and won't sell it, or make it work too hard

If you'd like us to work with your restaurant and dramatically improve number of visitors to your website in order to boost your online bookings, or to simply have a chat about restaurant online marketing, call us on +44 (0)20 7275 8682.

To find out more about our expertise in hospitality marketing visit our website,, or email us.

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Not only is Ignite super creative & on the cutting edge of website development, social media and technology, but they are also extremely organized... making a large project seem easy.

Online Marketing Manager,
BR Guest Hospitality,
New York City.

Ignite Hospitality Consultants Hospitality Institute Caterer and Hotelkeeper Institute of Hospitality