Restaurant Website Design That Sells

A restaurant website must convert lookers into bookers!

Your website is the central hub of all your internet marketing activity. It must be focused on maximising the conversion of visitors into bookings and be as visible as possible to search engines. How the site is designed, structured, written and built all have a major impact on the search engine optimisation and conversion rate. All of our restaurant website designs are developed to enhance SEO and maximise the conversion rate.

Other internet marketing tools such as Google Adwords, Email or Social Media will drive visitors to your website. Once they arrive you can entice them with "persuasion assets" to make a booking and to sign up to your email newsletters. Design for usability is critical in providing your potential customers with the information they need in a clear and organised manner, encouraging them to book along the way.

Modern websites should also fully integrate with your social media marketing and encourage interaction with your brand. Video on your restaurant website is also an ideal technique for engaging customers. An engaged customer is likely to be a loyal customer!

Finally, in today's digital mobile society, a mobile optimised version of your website is a valuable enhancement. It is estimated that by 2015 more people will be browsing the internet using a mobile device than a desktop PC so it's a good idea to develop one now.

A mobile version of your website should be:

  • Faster
  • Efficient & Simple
  • Short & Concise
  • Using scaled down graphics
  • One-click map
  • One-click call
  • Enhancing mobile and local SEO

We can produce mobile versions of your website that will be perfectly optimised to capture the mobile market.

Restaurant Website Checklist:

Is 50% or more of your restaurant revenue being delivered through reservations / referrals from your website?

Are you appearing on the 1st or 2nd page of Google results for restaurant keyword searches that include your location but not your brand name?

Is your website presenting all the information a visitor needs to make a decision to visit your restaurant?

Do you achieve at least a 3% conversion rate of visitors to bookings?

Does your social media integrate with your website with content such as Twitter & Facebook feeds?

Is it clearly encouraged and easy to sign up to your email newsletters?

Do you use video and / or great photography to present your restaurant in the best possible light?

Is your website clear and easy to use for new visitors?

Is your written copy engaging, friendly and attractive, encouraging booking?

Does your website work on iPhones and other mobile devices?

If you answer "No" to any of these questions call or email us to see how we can help. If this all this sounds a bit confusing don't worry, simply complete the form below and we'll run your current website through our checklist process and send you the results:

Yes, please send me an Audit of my current restaurant website!

For this audit we will charge a one time fee of £250, payable in full prior to receiving the audit documentation.

We help restaurateurs succeed online. To improve your online marketing and boost your reservations, get in touch. Call +44 (0)20 7275 8682 or email us.

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Not only is Ignite super creative & on the cutting edge of website development, social media and technology, but they are also extremely organized... making a large project seem easy.

Online Marketing Manager,
BR Guest Hospitality,
New York City.

Ignite Hospitality Consultants Hospitality Institute Caterer and Hotelkeeper Institute of Hospitality