Email Marketing To Your Customers

Email newsletters should consistently lead to return visits and reservations!

Your restaurant website should capture email sign-ups as one of its core objectives. Emails should also be collected when taking bookings either online or by telephone, to make sure your customer database constantly grows. These email addresses are extremely important direct routes to your key market.

Loyal return customers are cheaper to hold on to than attracting new customers!

Email communications used in conjunction with promotional offers and other marketing channels are incredibly effective at generating sales leads with a high conversion rate. Click buttons in the email can lead directly to your booking page making the reservation process highly streamlined.

We handle all aspects of implementing effective email campaigns including:

  • Integrated promotional campaign strategy
  • Email address list (customer database) development strategy
  • Customised branded designs for newsletters and email templates
  • Email distribution management using efficient and secure newsletter tools
  • Statistics, tracking and reports to measure success

Restaurant Email Marketing Checklist:

Do you use fully branded newsletters with images and text?

Do you have a good, up to date, and growing list of customer email addresses?

Do your newsletters contain links to your website booking pages?

Are your email newsletters tested across all the common email softwares that people use?

Can the recipients understand the key message of your newsletters even if images don't display?

Are your newsletters readable om mobile phones?

Do you send "text only" versions of your emails to reach as many recipients as possible?

Do you include links in your emails to further information on your website?

Is your Open Rate over 25%?

Do you have links in your newsletters to share content with friends and social networks?

If you answer "No" to any of these questions call or email us to see how we can help.

We help restaurateurs succeed online. To improve your online marketing and boost your reservations, get in touch. Call +44 (0)20 7275 8682 or email us.

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